ActiveCampaign Ecommerce Dashboard Walkthrough

12 Sep. 2023

In this article, we'll guide you through the Ecommerce Dashboard, shedding light on deep data ecommerce integrations and how to harness this powerful tool for your business.Β 


Let's dive in!

Understanding Deep Data Ecommerce Integrations πŸ›’

Deep data ecommerce integrations, such as those with Shopify, WooCommerce, and BigCommerce, are a game-changer for your marketing and sales efforts. Unlike standard integrations, deep data integrations provide:


  • Comprehensive Data Retrieval: They go beyond the basics, offering detailed insights like the total number of orders. πŸ“¦πŸ“ˆ

  • Data-Specific Structure: Deep data integrations automatically organize your data, creating tags and custom fields. This ensures that your ecommerce data is recognized and readily available for your marketing campaigns. 🏷️

  • Empowered Action: With deep data, you can easily segment your audience based on crucial ecommerce data points. This targeted approach allows you to send personalized and effective marketing messages. 🎯

Accessing the Ecommerce Dashboard πŸ“Š

To access the Ecommerce Dashboard, follow these simple steps:


  • Activate Deep Data Integration: Ensure you have an active deep data integration with your ecommerce platform (Shopify, WooCommerce, or BigCommerce).

  • Navigate to the Dashboard: Once your integration is active, head to your main ActiveCampaign dashboard. You'll notice a new tab labeled "Ecommerce." Click on it to unveil a treasure trove of insights. πŸ’Ž

Important Notes on Revenue πŸ’°

Understanding revenue attribution is crucial when using the Ecommerce Dashboard:


  • Shopify Users: Discounts used in orders attributed to your campaign will be excluded from the displayed revenue amount. Make sure to factor this in when analyzing your data.


  • WooCommerce and BigCommerce Users: Discounts will not be excluded from the revenue amount displayed on the Ecommerce Dashboard. This distinction ensures transparency in your financial data.


  • Attribution Window: ActiveCampaign tracks revenue for an attribution window of 7 days. This means that if an AC contact opens or clicks on your email and makes a purchase within this timeframe through your connected ecommerce store, it will be attributed to your campaign.


  • Purchase Attribution: The purchase must be made by an ActiveCampaign contact who opened or clicked in your email, reinforcing the importance of personalized email marketing.


By making the most of the ActiveCampaign Ecommerce Dashboard and understanding deep data ecommerce integrations, you can supercharge your marketing and sales strategies. Achieving automation and precision in your campaigns has never been easier!


At Wild Mail, we're committed to helping you succeed with ActiveCampaign through our unmatched support and personalized 1:1 training. Reach out to us today to explore how you can take your ecommerce business to new heights.


For more tips and insights on ActiveCampaign, stay tuned to our blog!

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