HubSpot vs ActiveCampaign - #1 BIGGEST difference

4 Apr. 2023

Are you looking for a marketing and sales automation tool, but unsure whether to go with HubSpot or ActiveCampaign? In this article, we'll break down the #1 BIGGEST difference between the two platforms and help you make an informed decision.


Let's started!

Hubspot possibilities

HubSpot is a popular option for businesses of all sizes, thanks to its comprehensive CRM capabilities, user-friendly interface, and wide range of integrations. HubSpot also offers advanced analytics and reporting capabilities, making it easy to track your marketing and sales efforts.


However, there are some downsides to using HubSpot..


Firstly, it is more expensive than ActiveCampaign, particularly for smaller businesses. Additionally, while HubSpot's automation and segmentation capabilities are decent, they are not as advanced as ActiveCampaign's.


🚨 For example, on Hubspot we don't have any advanced tag system as ActiveCampaign do.

ActiveCampaign features

On the other hand, ActiveCampaign is known for its customizable automations and workflows, advanced segmentation and tagging capabilities, and integrations with a wide range of third-party tools and services. 


ActiveCampaign is also more affordable for small businesses, with no onboarding fee charged. If you want to receive a free ActiveCampaign onboarding, schedule a call with us, and we will do it for free!


Another key difference is segmentation. While HubSpot offers some segmentation capabilities, it does not use tags like ActiveCampaign. This means that with ActiveCampaign, you can create highly targeted campaigns and workflows based on specific user behaviors and interests, just using tags.


🚨 Actually, we are developing an analytic tool to track the revenue on ActiveCampaign based on tags → Check Wildmetrics if you want lo learn more.

The biggest difference between Hubspot vs ActiveCampaign

One of the biggest differences between HubSpot and ActiveCampaign is their pricing


ActiveCampaign is much less expensive than HubSpot, making it a more accessible option for smaller & mediums businesses. Additionally, ActiveCampaign does not charge an onboarding fee, further reducing costs. 


Ask for a free ActiveCampaign onboarding if you want it.


To go deeper on this comparison, check our full review ⬇️

Which platform is for you?

So, which platform is right for you? Ultimately, it depends on your business needs and budget. 


🟢 If you're looking for a comprehensive CRM with strong analytics capabilities, HubSpot may be the way to go. 


🔵 However, if you prioritize advanced segmentation and affordable pricing, ActiveCampaign is worth considering.


Regardless of which platform you choose, it's important to keep in mind that both HubSpot and ActiveCampaign offer valuable features for automating your marketing and sales efforts. With the right tool and strategy, you can improve efficiency, save time, and ultimately grow your business.


In conclusion, the biggest difference between HubSpot and ActiveCampaign is their pricing and segmentation capabilities. 


As a top ActiveCampaign reseller, we recommend considering ActiveCampaign for its affordable pricing, advanced segmentation, and powerful automation capabilities. However, it's important to assess your unique business needs and goals to determine the right fit for you.

What is Wild Mail?

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