ActiveCampaign vs Klaviyo [2023] - Best Tool for Ecommerce?

25 Apr. 2023

Email marketing is an essential part of any ecommerce business strategy. With so many email marketing tools available, it can be challenging to choose the right one for your business. 


In this article, we'll compare two popular email marketing tools for ecommerce businesses: ActiveCampaign and Klaviyo.


ActiveCampaign and Klaviyo are both popular tools that provide advanced email marketing automation features. However, they have some differences that can make one a better fit for your business than the other.

Klaviyo & ActiveCampaign: Which features have in common?

  • Ecomm dashboards

  • Drag+Drop Editors w/ A/B testing

  • Advanced segmentation capabilities

  • Personalization options for email marketing (dynamic content and personalized subject lines)

  • Integration with popular ecommerce platforms (Shopify, Magento, BigCommerce, WooCommerce)

Klaviyo & ActiveCampaign's Cons

  • With ActiveCapaign, some users may be overwhelmed by the interfaces at first


  • With Klaviyo, some users may miss some advance features, as for example automation builder with hyper segmentation

Biggest Differences:

  • Price: ActiveCampaign is a bit expensive than Klaviyo


  • Sales CRM: ActiveCampaign incluse CRM, while Klaviyo doesn't


  • Integrations: Both can be connected to the most common tools, but ActiveCampaign has 870+ pre-built integrations including with Shopify, WooCommerce, Magento and BigCommerce


Let's take a closer look at each of these tools.


Klaviyo is an email marketing tool designed specifically for ecommerce businesses. It offers advanced features such as ecomm dashboards, drag-and-drop editors with A/B testing, and personalized subject lines. It also integrates with popular ecommerce platforms such as Shopify, Magento, BigCommerce, and WooCommerce.


Klaviyo's segmentation capabilities are particularly helpful, as they allow businesses to create highly targeted email campaigns based on customer behavior and interests. It also has a comprehensive set of ecommerce metrics that help businesses track their performance across multiple channels.


It's one of the most popular options recently, specially for early ecommerces.


ActiveCampaign is another email marketing tool that provides advanced automation features for ecommerce businesses. It offers more comprehensive automation and segmentation capabilities than Klaviyo, making it an ideal choice for businesses that need advanced marketing automation across all channels.


ActiveCampaign also includes a Sales CRM, which allows businesses to manage their entire customer journey in one place. This feature is particularly useful for wholesalers and any ecommerce business with a sales team.


In addition, ActiveCampaign integrates with a wide range of third-party tools and services outside of ecommerce, making it a versatile tool for businesses that need to integrate with multiple platforms. It has 870+ pre-built integrations, including with Shopify, WooCommerce, Magento, and BigCommerce.


So, which tool is best for your ecommerce business? Here's a quick summary:

Klaviyo: Who should choose Klaviyo:

→ Businesses that need an email marketing solution for ecomm with features specific to ecomm stores and channels only

ActiveCampaign: Who should choose ActiveCampaign:

🔵 Businesses that need advanced marketing automation and segmentation capabilities for ecomm for their entire customer journey across all channels

🔵 Wholesalers and any ecommerce business with a sales team

🔵 Businesses that need to integrate with a wide range of third-party tools and services outside of ecommerce


If you want to go deeper in our review, check our full comparison:

In conclusion, both ActiveCampaign and Klaviyo are powerful email marketing tools for ecommerce businesses. 


The choice between them depends on your specific needs and preferences. If you're looking for advanced marketing automation and segmentation capabilities, along with a Sales CRM and wide third-party integrations, ActiveCampaign it will be more helpful for your needs.


Although, to start slowly with email marketing in your store, with Klaviyo you'll have enough to cover your needs.

What is Wild Mail?

Wild Mail is ActiveCampaign for European companies with extra benefits:

  • We are Europe-based serving European companies

  • Best-in-class ActiveCampaign training

  • Our free email analytics app for ActiveCampaign

  • Premium & localised support in less than 1h

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