Mailchimp vs ActiveCampaign [2023 Review]

11 Apr. 2023

Email marketing and automation tools are vital for entrepreneurs, digital businesses, and sales teams looking to streamline their marketing and sales processes. Two popular options in the market are Mailchimp and ActiveCampaign. 


In this article, we will provide a detailed comparison of the two platforms to help you decide which one is the best fit for your business.


Let's started!

Mailchimp: Pros & Cons

Mailchimp is well-known for being one of the best options to start with email marketing actions for free.


So, which is its summary?


Is perfect in the next features:


  • Easy-to-use


  • User-friendly interface


  • Affordable pricing plans, making it accessible to those on a budget.


🟢 Summary: excellent choice for small businesses.


As everything, this software has his limitations:


  • Limited automation and segmentation capabilities


  • Not offer a CRM or sales automation features.


🔴 Summary: not the best action for sales team, or medium companies

ActiveCampaign: Pros & Cons

ActiveCampaign is one of the most famous options to created solid automation, but how we can compare it with Mailchimp?


  • Robust automation feature


  • Customer Experience automation possibilities 


  • Advanced email marketing options


  • Wide range of integrations


  • Segmentation & targeting options


  • CRM feature


Maybe the only cons that ActiveCampaign has is related with the pricing, which make it a more expensive in comparison with Mailchimp.


If you want deeper in our review, check our full review ⬇️

Conclusion: ActiveCampaign or Mailchimp?

While both platforms have their advantages, we believe that ActiveCampaign is the superior choice


ActiveCampaign's advanced segmentation and targeting options, smart automation, and powerful email designer make it the go-to option for businesses looking to personalize their customers' experience. The platform also offers a CRM to help manage relationships and sales automation features, which Mailchimp lacks.


On the other hand, if you are just getting started and have no budget, or you want a simple email experience and are not focused on personalizing the experience for your audience, Mailchimp is still a fine choice for simple, one-off emails.


In summary, ActiveCampaign is the option we choose due to its stronger email marketing and automation capabilities, as well as its wide range of integrations, advanced segmentation, and targeting options. 


However, it's essential to evaluate your business's specific needs and budget before making a decision.

What is Wild Mail?

Wild Mail is ActiveCampaign for European companies with extra benefits:

  • We are Europe-based serving European companies

  • Best-in-class ActiveCampaign training

  • Our free email analytics app for ActiveCampaign

  • Premium & localised support in less than 1h

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