ActiveCampaign vs Mailerlite - Which is best for your business?

4 Apr. 2023

As a top ActiveCampaign reseller, we want to help you make an informed decision on which platform to choose. 


In this article, we will compare the pros and cons of ActiveCampaign and Mailerlite, two popular email marketing and automation platforms.


We'll do it in a very straightforward way, to find the answers faster ⚡️.

MailerLite: who might pick it?

➡️ Mailerlite is a great choice for those just starting out, with a free version available for up to 1000 contacts


It's simplistic and easy to use, making it a great option for beginners. 


🚨 However, Mailerlite has some limitations in terms of features and tools compared to ActiveCampaign, especially when it comes to segmentation


It also lacks a CRM, which may be a dealbreaker for businesses looking for a more advanced email marketing tool.

ActiveCampaign: is it right for you?

On the other hand, ActiveCampaign offers a wide range of features and tools for segmenting and automating your marketing campaigns. 


It has better integration with other business tools, making it easier to connect and manage all aspects of your business. 


🚨 ActiveCampaign may seem overwhelming for small businesses or individuals who don't need as many advanced features, but it's more affordable and better suited for larger businesses with more complex marketing needs.

Which is best for your business in 2023?

Ultimately, the choice between ActiveCampaign and Mailerlite comes down to your specific business needs.


▶️ If you're just starting out and don't need advanced features, Mailerlite is a great choice. 


▶️ However, if you're looking for a more comprehensive email marketing tool with better integration and advanced features, ActiveCampaign is the way to go.


If you want to check inside each platform, check our full tutorial to discover them:

What is Wild Mail?

Wild Mail is ActiveCampaign for European companies with extra benefits:

  • We are Europe-based serving European companies

  • Best-in-class ActiveCampaign training

  • Our free email analytics app for ActiveCampaign

  • Premium & localised support in less than 1h

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