How to create an automation in ActiveCampaign

15 Dec. 2022

In Wild Mail We'll show you how to create your first automation in ActiveCampaign, step by step. 


From choosing your automation type and setting your trigger to adding actions and setting conditions, we'll provide a comprehensive tutorial that will have you up and running in no time. 


Plus, we'll share some tips and best practices to help you get the most out of your automation. So sit back, relax, and let us show you the power of marketing automation with ActiveCampaign.

🤔 Difference between AC Automations and Campaigns

  • Campaigns: One-off emails (e.g. newsletters, product updates, flash sales)


  • Automations: Evergreen marketing efforts that send out based on specific conditions or actions by contacts (e.g. nurture sequence, post-purchase sequence, webinar registration)

How to Create An Automation from Scratch

1. Add a start trigger
2. Add a tag for future segmentation
3. Add the "Send an email" action to your automation to deliver a welcome or lead magnet
4. Customize your email
5. Add a “Wait” condition
6. Add “If/Else” conditions for segmentation and personalization

What is Wild Mail?

Wild Mail is ActiveCampaign for European companies with extra benefits:

  • We are Europe-based serving European companies

  • Best-in-class ActiveCampaign training

  • Our free email analytics app for ActiveCampaign

  • Premium & localised support in less than 1h

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