ActiveCampaign vs AWeber - best email marketing platform? 🧐

13 Jun. 2023

In the world of email marketing, finding the right platform can make all the difference in the success of your business. In this article, we compare two leading contenders for 2023: ActiveCampaign and AWeber. 


We'll explore their features, benefits, and differences to help entrepreneurs, digital businesses, and sales teams decide which platform best suits their needs. Let's dive in!

AWeber: Simplistic and Budget-Friendly

AWeber offers a basic yet user-friendly interface with a drag-and-drop email builder, making it easy to create visually appealing emails. It boasts a wide range of integrations, allowing seamless connections with various third-party apps. 


AWeber covers the essentials of email marketing and provides basic automation capabilities.

ActiveCampaign: Powerhouse of Automation and Segmentation

ActiveCampaign sets itself apart with its robust automation and segmentation features. It offers customizable automations and workflows, empowering businesses to create personalized customer journeys. 


With advanced segmentation and tagging capabilities, ActiveCampaign enables precise targeting and tailored communication. Its drag-and-drop builder simplifies the email creation process.

Biggest Differences:

  • Sales CRM: ActiveCampaign goes beyond email marketing, incorporating a powerful Sales CRM. This feature is especially beneficial for businesses with a sales team, allowing them to manage and track leads effectively.


  • Advanced Automation + Segmentation: ActiveCampaign's automation and segmentation capabilities are more sophisticated compared to AWeber. It provides greater flexibility and precision in reaching your target audience with personalized messages.


  • Pay for Training: One notable difference is that ActiveCampaign offers paid training options, allowing businesses to receive one-on-one support and guidance. This can be valuable for those who seek dedicated assistance to maximize their use of the platform.



→ AWeber is an excellent choice for businesses on a tight budget or those with simple email marketing needs. Its basic interface and range of integrations make it a user-friendly option. However, if you're looking to take your marketing efforts to the next level, ActiveCampaign is the clear winner.


→ ActiveCampaign is ideal for businesses in need of advanced marketing automation and segmentation capabilities. The platform offers a comprehensive set of tools at a lower investment, making it an attractive option. Its support and training services ensure businesses can make the most of their marketing strategies. ActiveCampaign suits those who want a platform that can grow with them, accommodating complex campaigns, sales teams, and extensive customization.

What is Wild Mail?

Wild Mail is ActiveCampaign for European companies with extra benefits:

  • We are Europe-based serving European companies

  • Best-in-class ActiveCampaign training

  • Our free email analytics app for ActiveCampaign

  • Premium & localised support in less than 1h

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