Improving a Customer Journey with ActiveCampaign, by Bruno
Bruno De Figueredo is a marketing professional dedicated to improving sales funnels and email marketing strategies for other companies.
Background
Bruno has been involved in marketing for years, and as a knowledgeable professional, he decided to specialize in an area to enhance his skills and attract more clients.
One of those clients was Gastona, who urgently needed to improve their Customer Journey.
Challenge
Gastona is a company that sells toilet paper, a rather mundane product; however, they do it in a fun way (you can see it here). When the company contacted Bruno, they already had a basic email marketing strategy in place.
Both parties wanted to improve everything, but the tool they had in use had many limitations. A change was necessary.
That's where ActiveCampaign came into play.
Solution
With ActiveCampaign, a world of possibilities was unlocked, allowing the brand's unique tone to be effectively communicated.
Bruno was able to plan and execute a strategy that improved the Customer Journey, particularly focusing on enhancing user engagement and product recurrence.
ActiveCampaign was more than sufficient for this purpose, and the Wild Mail partner program, aimed at the European community, was also of great help during the execution. Bruno had an open channel of communication with their specialists to overcome any challenges at any time.
Favorite features
Goals: They are extremely useful, and we use them frequently at Gastona. They help us understand, for example, the effectiveness of the sequence that encourages users to upgrade.
Split automations: We frequently use this feature to conduct tests between sequences or even to show communications only to a specific type of customer.
Outcome
Gastona has successfully improved its Customer Journey and recurrence rate. Bruno has found a new ally for the future.
The ability to experience ultra-fast premium support has been crucial in implementing Gastona's strategy correctly. Bruno has always felt supported since using ActiveCampaign with Wild Mail.
Whenever he needs it, Wild Mail will be delighted to assist, whether it's with account support for his clients or even additional help in acquiring new ones.
The partnership with Wild Mail is total.
Marketer professional helping european companies.
