How to Empower a Personal Brand using ActiveCampaign, with Carla Biesinger

14 Apr. 2023

Carlabiesinger.com is an online business that focuses on empowering women in entrepreneurship. The woman behind the brand, Carla Biesinger, made it her mission to accomplish three things:

To help women find the courage to "go for it" and to create freedom-based businesses that support their dream lifestyle
To teach women how to grow their existing businesses through online marketing
To create a community of inspiring female entrepreneurs who support each other

Background

Carla started in 2016 by creating online courses for women looking to start their own online business, helping them manage their time and find economic freedom and independence. She mainly focuses on digital marketing and teaches how to grow an audience organically through Instagram and scale a business through Instagram and Facebook ads.

Challenge

In the digital world, everything is fast-paced and Carla wanted to be able to automate her sales funnels and not just rely on her landing pages to get new subscribers. Initially, she was using Convertkit, and she was using very basic automation to send out her lead-magnet, but she was not happy with the customer support she received.

Therefore, she knew she needed someone to take her by the hand and show her how to optimize her sales funnel to reap the maximum benefits.

The solution

One of her friends recommended Wild Mail, and after this, she made the move from Convertkit to ActiveCampaign through Wild Mail. With the excellent customer support she received from the Wild Mail team, Carla was able to learn more about how to build her sales funnel properly, and any time she had a question or a doubt, she knew she was able to jump on a call with someone from the team or obtain a reply to an email on the same day.

Favorite features

1. Automations: reengaging cold contacts sequence- to make sure that the open rate is on point and emails are being received by contacts who interact and are interested in the content that is being shared

2. Wildmetrics: to be able to measure which campaigns are providing the best conversion rates and improve the ones that aren’t working as well

3. Split test campaigns: to see which subject line is more attractive and generates more opens among contacts

Outcome

By using ActiveCampaign through Wild Mail, Carla has managed to optimise her entire sales funnel, saving a lot of time and effort by having automations do all the hard work, and with the advice from the Wild Mail team, she keeps her lists clean and full of engaged contacts and ensures a great open rate for her campaigns.