Digital Riders is a business group specialized in digital entrepreneurship and offers online business courses with specialized training in Business Strategy and Sales Funnels. Victor, one of the co-founders of Digital Riders, talks to us about his experience with ActiveCampaign through Wild Mail.
Digital Riders, along with their other projects Agencia Riders and Digital Riders Academy, have more than 10 years of experience in online sales, software development, and technological solutions, backed by a team of professionals with experience in the digital sector. The company focuses on offering personalized solutions to its clients, adapting to their specific needs and requirements.
As they had multiple projects, they needed a digital marketing tool to meet their and their clients' needs. In the beginning, they used platforms like Mailchimp or MailerLite, which were quite basic, to learn how the world of digital marketing worked.
However, they needed something that would allow them to automate most of the processes and sales funnels, both for themselves as an agency and for their clients. That's when they discovered ActiveCampaign and realized that the platform could offer them all the services they needed.
When looking for software that would allow them to use much more complex functions and offer the possibility of customizing it 100%, they discovered that ActiveCampaign was the solution to their needs.
Then they discovered Wild Mail and hired ActiveCampaign's services through Wild Mail, which offered them much closer and more personal support. Along with the ability to have all the leads in a database, properly segment them depending on the phase they are in, and offer them personalized attention thanks to this segmentation, Digital Riders considers ActiveCampaign the best option for their business.
1. Lists and tags: Lists are used as the database of potential customers, and other lists for buyers, filtering them using tags. This allows for much more precise segmentation to know each lead in which phase they are in and thus be able to send specific content to each of them.
2. Goals: Depending on which phase of the funnel a lead is in, it offers the ability to jump to one phase or another if they meet the goal conditions.
3. Custom Fields: Offers the possibility of marking certain events that have occurred in order to segment leads even more deeply
Thanks to the various functions that the platform offers, Digital Riders can be sure that depending on where the leads are in the sales funnel, they can offer them the appropriate CTAs: an upsell, a down-sell, a phone call, etc., and thus be sure that the contacts are receiving the appropriate content according to their particular situation.
The more personalized the content that the leads receive, the more satisfied they are, and that guarantees the success of Digital Riders.
Victor also mentions that using ActiveCampaign through Wild Mail provides them with an extra level of security due to the quick localized support, flexibility in terms of jumping on calls, the courses and extra content that Wild Mail offers, and the price of the platform with respect to all the features it offers.