ActiveCampaign Campaigns vs Automations
Understanding the difference between ActiveCampaign campaigns vs automations and when to use them is crucial to your business’ success.
In this video, we break down what makes each feature unique and effective so you'll know exactly how to use them in your marketing efforts.
Stick around ‘til the end, and I'll show you how we've used a combination of promotional campaigns and evergreen automations here at Wild Mail to help grow from €260k to over €700k in annual revenue in less than two years.
As always, make sure to subscribe for more ActiveCampaign tutorials every week, hit like if you got value from the video, and drop your questions in the comments so we can help.
Hit play and let’s get started!
Here's an overview of what we'll cover:
ActiveCampaign Campaigns
Best for a one-time, one-off email campaign. Learn how to create a campaign in ActiveCampaign with our article ◀️
Quick Breakdown: Campaign types + examples
Standard Campaign
Newsletter, promotions, product launches
Automated Campaign
Takes you to Automations
Autoresponder Campaign
Simplified automation, just basic lead magnet delivery that can be done with Automations
Split Testing Campaign
Allows you to send one-off and test aspects of email like who sent it, subject line, and even the content
RSS Triggered Campaign
Every time your RSS feed updates, send an email.
Bloggers or event planners
Date Based Campaign
Simplified automation to send birthday, anniversary, holiday, reminder email
ActiveCampaign Automations
ActiveCampaign Automations are best for building out your evergreen marketing efforts using triggers, email sequences, and actions.
Quick Breakdown: Automation types + examples
Welcome series
Post-purchase
Customer support follow-up
Upsells/cross-sells
How Wild Mail Uses ActiveCampaign Campaigns vs Automations
Check out the video above to find out!
And as always, make sure to subscribe for more ActiveCampaign tutorials every week, hit like if you got value from the video, and drop your questions in the video comments so we can help.
