ActiveCampaign vs Sendinblue [2023] - BIGGEST difference

18 Apr. 2023

When it comes to marketing and sales automation, there are many platforms to choose from, but two of the most popular options are ActiveCampaign and Sendinblue


While both tools have their strengths, there is one key difference that could make or break your decision. 


In this article, we'll compare the pros and cons of each platform and reveal the biggest difference between ActiveCampaign and Sendinblue.

Pros of Sendinblue:

  • Affordable pricing plans: Sendinblue offers a range of pricing plans to suit different budgets, making it an attractive option for small businesses or those on a tight budget.


  • Easy to use for small businesses: Sendinblue has a simple and user-friendly interface, which makes it a great choice for businesses with limited marketing experience.

Cons of Sendinblue:

  • Limited success support vs AC: Sendinblue offers some support options, but they are limited compared to ActiveCampaign. This can be a disadvantage for businesses that need more help to get the most out of their marketing efforts.


  • Fewer integrations compared to ActiveCampaign: While Sendinblue offers integrations with many popular apps and services, they still have fewer options than ActiveCampaign. This can be a drawback for businesses that rely on specific integrations.

Pros of ActiveCampaign:

  • CXA: ActiveCampaign offers an advanced feature called Customer Experience Automation (CXA), which allows businesses to create personalized experiences for their customers at every stage of the buyer's journey.


  • Strong email marketing capabilities - do everything that you can do with Sendinblue: ActiveCampaign's email marketing capabilities are among the best in the industry, allowing businesses to create beautiful emails, segment their lists, and automate their campaigns with ease.


  • Strong support: Wild Mail (ActiveCampaign for European companies) offers exceptional support options, including 1:1 training, live chat, and email support, which can help businesses get the most out of the platform, specially for european companies


  • Robust automation features behavior-based pitching: ActiveCampaign's automation features are robust and include behavior-based pitching, which allows businesses to send targeted messages based on customer actions and behaviors.


  • Integrations with a wide range of apps and services: ActiveCampaign offers integrations with over 850 popular apps and services, making it a versatile tool for businesses that need to connect different platforms.


  • Advanced segmentation and targeting options: ActiveCampaign's segmentation and targeting options are advanced, allowing businesses to create highly personalized campaigns that resonate with their audience.


  • Sales CRM: ActiveCampaign offers a sales CRM, which can help businesses manage their sales pipeline, track deals, and monitor customer interactions.

Cons of ActiveCampaign:

  • Some users may find the interface overwhelming: ActiveCampaign's interface can be complex, which may be a drawback for some users who prefer a simpler tool.

Biggest Differences between ActiveCampaign & Sendinblue:

  • Support: ActiveCampaign offers exceptional support options, including 1:1 training and live chat, which can help businesses get the most out of the platform. For example, with Wild Mail you'll access to premium support based on Europe. In contrast, Sendinblue's support options are limited.

  • Integrations: ActiveCampaign offers integrations with over 850 apps and services, while Sendinblue has fewer options.

  • Paying for emails: Sendinblue charges per email, while ActiveCampaign charges based on the number of contacts. This can be a significant difference for businesses that send a high volume of emails.


To go deeper on this comparison, check our full review ⬇️


Overall, Sendinblue may be a good option for businesses on a tight budget, especially those who have more time than money to figure it out on their own. 


However, despite being more expensive, the added features and support offered by ActiveCampaign make it a worthwhile investment for businesses looking to get the most out of their marketing efforts. 


Ultimately, the biggest difference between the two platforms is the level of support and integrations, which can have a significant impact in the way that you implement email marketing or integration between apps. 

What is Wild Mail?

Wild Mail is ActiveCampaign for European companies with extra benefits:

  • We are Europe-based serving European companies

  • Best-in-class ActiveCampaign training

  • Our free email analytics app for ActiveCampaign

  • Premium & localised support in less than 1h

Official ActiveCampaign reseller
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