How to Create an ActiveCampaign Drip Campaign

10 Jan. 2023

Creating a drip campaign in ActiveCampaign is a great way to automate your marketing and nurture leads by sending targeted and timed communications. Here's a step-by-step guide on how to set up a drip campaign in ActiveCampaign:

Step by Step in ActiveCampaign for a Drip Campaign

1. Log in to your ActiveCampaign account and click on the "Automation" tab in the main navigation menu.


If you don't have an account yet, create a 14 days free trial.


2. Click on the "New Automation" button to create a new automation.


3. Select "Start from scratch" as the type of automation you want to create. This will bring up the automation builder, where you can start designing your drip campaign.


4. Give your automation a name. After this, you'll need to create the "Triggers" for your automation. Triggers are the events that will cause a contact to enter the automation and start receiving your drip emails. You can set up triggers based on a contact's actions, such as when they subscribe to your mailing list, complete a form, or click on a link.


5. Once a contact enters the automation, you'll need to create the "Actions" that will take place. Actions are the steps in your automation that will send emails, wait for a specified period of time, or perform other actions such as updating a contact field.


6. To create an action, drag and drop the "Send Email" action from the actions panel to the automation builder. You can then select the email that you want to send, and set the wait time before the next action takes place.


7. You can continue to add actions and set wait times until you have designed your entire drip campaign. Likewise, you can add conditions to automate dynamic follow up or target certain segments.


8. After you have set up your campaign, you can start testing it. To test your automation, you can select a contact from your list and manually move them through the automation to see if it works as expected.


9. Once you have tested your automation and made any necessary adjustments, you can activate it and start running it on your entire list of contacts.


10. You can monitor the automation's performance by checking your open and click-through rates, and also see the progress of individual contacts as they move through the campaign.


11. Finally, keep your automations up-to-date, and regularly review their performance. Keep testing different variations to see which ones are the most effective.


Drip campaigns are a powerful tool to automate your marketing and keep your leads engaged. By following these simple steps, you can easily set up a drip campaign in ActiveCampaign using automations and start reaping the benefits. Remember that automations give you a more fine-grained control over your campaigns, and allow you to trigger different actions depending on the behavior of your contacts.


5 tips for a drip campaign in ActiveCampaign

  • Segment your audience: One of the most important things to consider when setting up a drip campaign in ActiveCampaign is to segment your audience. By dividing your contacts into groups based on their characteristics and interests, you can create targeted campaigns that will be more effective in engaging and converting them.


  • Personalize your emails: Personalization can help increase the effectiveness of your drip campaign. Use merge tags to include your contacts' first names in the subject line and body of your emails, making them feel more personal. You can also use dynamic content to display different content depending on what you know about the contact.


  • Test and optimize: Test your drip campaign by sending test emails to a small group of contacts before launching it to your entire audience. This will give you an idea of how well your campaign is performing and what changes you need to make. Once your campaign is live, monitor the open and click-through rates of your emails and make adjustments as necessary to improve their performance.


  • Automate the process: One of the benefits of using ActiveCampaign for your drip campaign is the ability to automate the process. By using automations, you can set triggers that will automatically move your contacts through the campaign based on their actions. This will help you save time and ensure that your campaign runs smoothly.


  • Mix it up: Drip campaigns can become stale quickly if you're only sending the same type of content over and over again. Mix things up by including different types of content such as videos, infographics, case studies, and more. Also, including links to your blog or social media accounts where you can continue to engage your contacts.

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